Why You Need an Online Writing Presence
Use Your Online Writing Presence to Build Connection
I attended a poetry workshop that spun me around.
It was one of the scenarios where everything seemed to align: captivating instructor, good energy, cooperative attention span. I rarely refer to myself as a poet, yet that day, the poetry was flowing. It was the kind of workshop that flipped on a light in a dark room.
Later that night, I Googled the instructor, hoping to find a newsletter I could subscribe to or an X feed to follow. I wanted to take one of his workshops again, or at least have the chance to follow his work or purchase his books.
Crickets.
Not even a basic website with a contact form.
Don’t get me wrong, I did manage to find some of his poems and many were published in the most lauded places. But there was no landing place for his work, no email for contact, no clear destination—no Linktree, no LinkedIn, no link period. When it came to giving this reader a chance to be follower… well, I was out of luck.
Problem: No Online Writing Presence
Cue one of my biggest writer gripes.
In a world of 24/7 information, writers don’t often get a second chance to capture a reader’s careful eye. So it’s logical that we need to be online in the places readers frequent.
I relish an opportunity to follow a writer’s work. I want to know about their latest short story success, or the pasta dish they made that inspired a whole Italian novella. I want to cheer them on when I read on Twitter that they’ve secured a residency, or register when I see they are teaching a workshop on Flash. Mostly, I want to follow the fun of storytelling.
Using Your Online Writing Presence to Build Connection
Forget the hubbub about building an online following… how about the concept of providing connection?
I applied for, and won, my first fellowship after seeing a novelist tweet out the application. I pre-ordered an essay collection that breezed through my Instagram feed — the writer and I both share a love of yoga. I found out about StoryStudio Writers' Festival by subscribing to their newsletter. Thank goodness for these landing places. Thank goodness for the ease of search-and-find in an online world.
I know, I know… building and maintaining an online writing presence is time-consuming. But you don’t have to do everything or be everywhere. Start with what you like; Instagram is visually pleasing and LinkedIn regularly features writing gigs. Twitter is great for those who wish to be witty and wordy in 240 characters or less. Some swear by social media in small doses: Facebook on Friday, website update every Monday. Being a writer online is not a waste of time if you use your time wisely.
KELLY Q. ANDERSON is a short-form writer and speaker who has served as President of Off Campus Writers' Workshop since 2022. Her work has been published in The New York Times, Atticus Review, Stanchion Zine, and Five Minute Lit, and has received nominations for Best of the Net and Best Micro Fiction.
Thanks for the inspiration, Kelly! As you said, make it about connecting.
A helpful reminder----thanks, Kelly!